The campaign, highlights the struggles of those living with IBS and promoting new medical advances against the disease.
It depicts a doctor-patient interview, whilst Belin paints a piece of art inspired by doctor and patient testimonies. With over 50 staff on set including sound technicians, art directors, scriptwriters, light technicians, hairdressers, their was a lot to co-ordinate by the talented team at Collaborate.
The campaign showcases the importance of the talking about the disease and of raising awareness.
