As part of a large-scale illustrated explainer video series for the Paralympic Games, Kreatives commissioned a set of films designed to both inform and entertain audiences, increasing understanding and engagement with para sports worldwide.
Funded by the International Paralympic Committee and official partner Allianz, the project moved beyond traditional explainer formats, prioritising expressive illustrated motion design with strong character, energy, and clarity.
Acting as an illustration agency experienced in illustrated marketing and animation-led projects, we supported the creative process with our illustrator Fabien Gilbert, selected for his ability to balance a distinctive personal style with clear visual communication.
The animation was developed through approximately 15 detailed style frames, crafted to be fully animation-ready while maintaining a bold, engaging tone.
By aligning illustration, storytelling, and animation requirements from the outset, the project resulted in a series of visually rich explainer films designed for global online and social platforms-making complex sporting disciplines accessible, memorable, and enjoyable to watch.
Interested in collaborating with Artistique? Email us at [email protected] for more information.
