The campaign required commercial illustration that could move quickly into animation for social media marketing, while still expressing Raffaello’s brand values of refined simplicity and gentle indulgence.
The illustrated work focused on small, relatable moments - loved ones sharing quiet gestures of care, or individuals pausing during the day to reward themselves for a job well done - reinforcing the idea that it is often the smallest moments that bring the greatest sense of pleasure.
Acting as an illustration agency focused on reducing friction under pressure, we created a custom shortlist of artists aligned with the creative vision and culturally attuned for Arabic regions, with each artist producing a tailored sample to support confident early decision-making. After selecting our highly esteemed artist, Fabien Gilbert, we then managed the illustration process end-to-end, clearly translating creative requirements to minimise amendments and ensure visual consistency across the illustrated campaign, delivering 12 animation-ready illustrations on schedule and ready for deployment across local markets.
Interested in collaborating with Artistique? Email [email protected]
